Content Creation
Once you’ve purchased your domain and you’ve chosen a hosting package, you can then set-up your site using WordPress or any platform you are comfortable with. You should then write your content ensuring that it is completely unique and not scraped from other sites. Each article you write should be between 500-800+ words in length; try not to go under the 500 word mark (refer to the next point for directions on how to optimize each post).
Your first post should target your main keyword and you should also write one post for each related keyword you chose in the first step (remember the “related searches” we covered in part 1). So for example: if your main keyword is “make money online”, you will write a post targeting this keyword and if you had other related keywords like, “make money online fast”, “how to make money online”, “ways to make money online”, you will write one post targeting each keyword.
You can then publish your content on your site. Ensure you make your first post a static/sticky page on your home page. Of course this post should be the one that is targeting your main keyword. You can then publish all your other posts and schedule delivery 4-5 days apart or you could choose to write a new article every 4-5 days.
If you are using WordPress it will be advisable to publish each article as a page and not a post. Essentially you will be building a static site and utilizing WordPress as a Content Management System (CMS).
On-Page Optimization
To begin optimizing your pages you should insert your main keyword in your title tag, H1, and H2 tag; you can also include it in your H3 tag but it isn’t necessary. With regard to keyword density many so-called experts profess that a density of 3-5% is optimal but this sort of advice is outdated as search engines are more sophisticated in this day and age. Inserting your keyword once in the first sentence, 1-2 times within the body and once in the final paragraph is more than sufficient. You can also include an image within your post and insert your keyword as an alt attribute
Next, fill out your meta-description and include your main keyword in the description as well as in the meta-keywords. These rules apply to each individual page.
Off-Page Optimization
You can now begin your off-page optimization; this involves building back links to your site. This can become tedious but it is necessary to enable your site to climb the ranks. My advice is to start back linking at a slow rate and increase the rate over time. You can build links from article directories, blog commenting, blog networks, bookmarking sites, web 2.0 sites like Squidoo and Hubpages (very important), and there are various other methods you can use.
Tip: In the past one-way links from article directories and web 2.0 properties carried considerable weight but now the “link juice” that is passed isn’t as venomous. To increase the power of your links you can build backlinks to your first-tier links. This backlinking technique is known as “link pyramids” and it is a powerful method that works wonders.
When building links it is important to use your keywords as anchor text, and you should also build links to your inner-pages with relevant anchor text. Working toward ranking all your pages in the search engine will help catapult your levels of income.
Ensure you diversify your backlink sources and remain consistent in your link building. As you build links, your site will move up the ranks, and if you carried out your research correctly you can rank in the top 3 within 2-3 months, sometimes less if there isn’t much competition.
Ad Placement
Once your site begins generating consistent traffic you should begin testing the placement of your ads so that you can extract the highest return as possible. Your adsense ad placement is critical and I have found that one ad block below your title performs the most optimal. But individual sites tend to perform differently with regard to Click-Through-Rate (CTR). Therefore it is important to test various ad positions until you find the most optimal placement. Configuring your ad units to display image and text ads can also have a positive affect on your overall click-trough-rate.
Optimal ad placing is all about testing, testing, and testing some more. When you engage in testing ad placements, the placements you choose should remain intact for a minimum period of one week. Do not change ad positions every day as this will not provide a fair reflection with regard to performance.
Sometimes it pays to go against the grain and I assure you that there are many gaps that are wide open waiting to be exploited by you. Now is the time to jump into these markets as these opportunities wouldn’t last forever.
Once you’ve purchased your domain and you’ve chosen a hosting package, you can then set-up your site using WordPress or any platform you are comfortable with. You should then write your content ensuring that it is completely unique and not scraped from other sites. Each article you write should be between 500-800+ words in length; try not to go under the 500 word mark (refer to the next point for directions on how to optimize each post).
Your first post should target your main keyword and you should also write one post for each related keyword you chose in the first step (remember the “related searches” we covered in part 1). So for example: if your main keyword is “make money online”, you will write a post targeting this keyword and if you had other related keywords like, “make money online fast”, “how to make money online”, “ways to make money online”, you will write one post targeting each keyword.
You can then publish your content on your site. Ensure you make your first post a static/sticky page on your home page. Of course this post should be the one that is targeting your main keyword. You can then publish all your other posts and schedule delivery 4-5 days apart or you could choose to write a new article every 4-5 days.
If you are using WordPress it will be advisable to publish each article as a page and not a post. Essentially you will be building a static site and utilizing WordPress as a Content Management System (CMS).
On-Page Optimization
To begin optimizing your pages you should insert your main keyword in your title tag, H1, and H2 tag; you can also include it in your H3 tag but it isn’t necessary. With regard to keyword density many so-called experts profess that a density of 3-5% is optimal but this sort of advice is outdated as search engines are more sophisticated in this day and age. Inserting your keyword once in the first sentence, 1-2 times within the body and once in the final paragraph is more than sufficient. You can also include an image within your post and insert your keyword as an alt attribute
Next, fill out your meta-description and include your main keyword in the description as well as in the meta-keywords. These rules apply to each individual page.
Off-Page Optimization
You can now begin your off-page optimization; this involves building back links to your site. This can become tedious but it is necessary to enable your site to climb the ranks. My advice is to start back linking at a slow rate and increase the rate over time. You can build links from article directories, blog commenting, blog networks, bookmarking sites, web 2.0 sites like Squidoo and Hubpages (very important), and there are various other methods you can use.
Tip: In the past one-way links from article directories and web 2.0 properties carried considerable weight but now the “link juice” that is passed isn’t as venomous. To increase the power of your links you can build backlinks to your first-tier links. This backlinking technique is known as “link pyramids” and it is a powerful method that works wonders.
When building links it is important to use your keywords as anchor text, and you should also build links to your inner-pages with relevant anchor text. Working toward ranking all your pages in the search engine will help catapult your levels of income.
Ensure you diversify your backlink sources and remain consistent in your link building. As you build links, your site will move up the ranks, and if you carried out your research correctly you can rank in the top 3 within 2-3 months, sometimes less if there isn’t much competition.
Ad Placement
Once your site begins generating consistent traffic you should begin testing the placement of your ads so that you can extract the highest return as possible. Your adsense ad placement is critical and I have found that one ad block below your title performs the most optimal. But individual sites tend to perform differently with regard to Click-Through-Rate (CTR). Therefore it is important to test various ad positions until you find the most optimal placement. Configuring your ad units to display image and text ads can also have a positive affect on your overall click-trough-rate.
Optimal ad placing is all about testing, testing, and testing some more. When you engage in testing ad placements, the placements you choose should remain intact for a minimum period of one week. Do not change ad positions every day as this will not provide a fair reflection with regard to performance.
Sometimes it pays to go against the grain and I assure you that there are many gaps that are wide open waiting to be exploited by you. Now is the time to jump into these markets as these opportunities wouldn’t last forever.
